One successful method of job search is the letter of inquiry campaign about 1 in 5 job seekers find their position this way according to the Bureau of Labor Statistics . A letter of inquiry campaign is a letter writing and calling campaign targeting companies that employ individuals in your field, but may not be advertising positions at the time. For the shy and faint of heart, it can feel very difficult to try this. It's really important, though, to incorporate this into a complete job search plan. It's also critical during your job search to challenge yourself, take risks and learn new skills.
So, where do you find the companies to target? Obviously, you should target companies that draw you to their mission, product, culture, etc. You should also search out other organizations through databases such as Hoover's Online. You can usually access a version with more information through either your college/university library or the public library. You should use this version over the free version if you have access to it. A database like this can be useful because it gives an overview of the company; the industries the organization is involved with; key people in the company and who in the company is on LinkedIn.com; and competitors. You can also obtain addresses and phone numbers of key people at the organization. To narrow down the search, you can also search the databases by industry.
Once you have your list of companies, you now need to determine who to specifically contact at the company. You want to contact the individual at the organization who would influential in the hiring process (e.g., Human Resources Director or Manager of a particular department). You should have the name of that person, their address at the company and hopefully also their phone number. You should also utilize LinkedIn's (by clicking on "Companies" on the top right and using "Company Search") to ascertain who you are connected to at the company, who may be able to provide greater information to inform your campaign (i.e., give you inside information about the culture, who should direct your letter of inquiry to).
Some experts suggest that you do not send a resume along with the letter of inquiry. However, I feel it is often a good thing to send a competency-based resume with the letter. Check out books like Competency-Based Resumes: How to Bring your Resume to the Top of the Pile by Robin Kessler and Linda Strasberg.
Now that you have done your research on your companies and the key people, you will now develop your letter of inquiry. A good letter of inquiry will be individualized for each company in style and the information presented. It should be as professional as a cover letter, but it should be: 1) easy to read in format; 2) grab the reader quickly; and 3) demonstrate your skills, experience and fit with the company in a way that makes them want more. The more that you know about a company, the greater argument that you can make. You should always close the letter letting the individual know that you will be in contact with them in a certain period of time. Remember to keep track of every letter sent and of every contact you make with an individual.
Here are some important considerations for the letter of inquiry:
□ Ask for consideration in a strong opening sentence that identifies your interest. Mention source of referral or posting
□ Demonstrate enthusiasm and energy through use of language and style appropriate to you
□ Use words that are simple and direct
□ Do not simply reiterate information on your resume, but quantify experiences and expand on accomplishments
□ Appeal to the employer's self-interest by demonstrating that you researched the organization
□ State how you can fulfill their needs
□ Bring up challenging ideas to spark employer's interest in talking with you
□ Give positive, truthful accounts of accomplishments and skills that relate directly to the position
□ Request to have a talk, discussion, or meeting, rather than an interview
The follow-up for this letter is critical because it makes and solidifies the connection and interest of your contact at the organization. Preferably, you should call the contact (early morning and late afternoon are the best times to try to reach someone), but if it is not possible you should email the contact. Call the contact at the time that you specified in the letter (i.e., usually 1-2 weeks after the letter is sent). If the contact is not available, leave a message for him/her on his/her voicemail and not with a secretary. Only try twice.
Once you are able to speak with the contact, introduce yourself and mention that you are following up on a letter of inquiry that you sent. Have a short pitch prepared and ask to meet with the contact in person. Be prepared for mini-phone interview. If there seems to be a position available, see what steps you need to take to apply or if you can meet for an informal meeting.
It's very important for you to remain resilient during this process. Be positive and open to any response and ready to move onto the next call. Get support from friends or fellow job seekers (i.e., have someone to call if things don't go well that will support you and encourage you to make the next call) if this type of search technique is not your strength.
It's vital to have several methods of job search in process to be successful in finding a position.